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Search Engine Marketing (SEM) is the best way of getting your products and services seen by people who want to buy them.

Why search is important
Almost 90% of all online purchases originate from search engine listings while 60% of searches begin with the purpose of an online purchase in mind. By typing a search query, the consumer is telling you exactly what he or she is looking to buy. This makes conversion rates extremely high. And there are millions of searches every single day.

Using SEM for your business
To exploit this to the full, Pay-Per-Click (PPC) or ‘pay for performance’ search engine marketing allows you to bid for positions in search listings on specific keywords. Spending on search engine marketing in Europe has risen from zero four years ago to over €1 billion today. The challenge is to find the best means of managing this huge opportunity to deliver the most effective Return on Investment (ROI). This is where The Search Works can help.

Why The Search Works is the best partner
Our experience in the search industry and our technological expertise has enabled us to develop paid search marketing strategies, which, when used with our suite of technologies, known as the TSW Searchware 4, enable you to optimise your online advertising campaigns to bring you the best return on investment. At The Search Works, we can also help you exploit TSW Searchware 4’s potential to ensure that your products and services are seen when and where consumers are actually looking for them - driving buyers to your site in the most cost-effective way.